The marketer's guide to successful package design /

Bibliographic Details
Main Author:	Meyers, Herbert M.
Corporate Author:	American Marketing Association
Other Authors:	Lubliner, Murray J.
Format:	Book
Language:	English
Published:	Lincolnwood (Chicago), Ill. : NTC Business Books, [1998]
Subjects:	Packaging. Marketing. Packaging > Design.

Description
Item Description:	"American Marketing Association."
Physical Description:	xvii, 281 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references (pages 269-272) and index.
ISBN:	0844234389