How to measure service quality & customer satisfaction : the informal field guide for tools and techniques /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
American Marketing Association,
[1998]
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| Subjects: |
| Physical Description: | xiii, 282 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 275-276) and index. |
| ISBN: | 0877572674 (hardcover) |