APA (7th ed.) Citation

Chakrapani, C. (1998). How to measure service quality & customer satisfaction: The informal field guide for tools and techniques. American Marketing Association.

Chicago Style (17th ed.) Citation

Chakrapani, Chuck. How to Measure Service Quality & Customer Satisfaction: The Informal Field Guide for Tools and Techniques. Chicago, Ill.: American Marketing Association, 1998.

MLA (9th ed.) Citation

Chakrapani, Chuck. How to Measure Service Quality & Customer Satisfaction: The Informal Field Guide for Tools and Techniques. American Marketing Association, 1998.