Global marketing and advertising : understanding cultural paradoxes /

Bibliographic Details
Main Author:	Mooij, Marieke K. de, 1943-
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [1998]
Subjects:	Target marketing > Cross-cultural studies. Advertising > Cross-cultural studies. Consumer behavior > Cross-cultural studies.

West Campus Library: Stacks