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The McDonaldization thesis : explorations and extensions /

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Bibliographic Details
Main Author: Ritzer, George
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE Publications, 1998.
Subjects:
Franchises (Retail trade)
Marketing.
Consumption (Economics)
McDonald's Corporation > Influence.
Retail trade > Social aspects.
Industrial management.
Industrial efficiency.
Description
Physical Description:viii, 212 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages [192]-201) and indexes.
ISBN:0761955399
0761955402 (pbk.)