The McDonaldization thesis : explorations and extensions /

Bibliographic Details
Main Author:	Ritzer, George
Format:	Book
Language:	English
Published:	London ; Thousand Oaks, Calif. : SAGE Publications, 1998.
Subjects:	Franchises (Retail trade) Marketing. Consumption (Economics) McDonald's Corporation > Influence. Retail trade > Social aspects. Industrial management. Industrial efficiency.

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