Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

Bibliographic Details
Main Author:	Duncan, Tom (Thomas R.)
Other Authors:	Moriarty, Sandra E. (Sandra Ernst)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1997]
Subjects:	Branding (Marketing) > Management. Branding (Marketing) > Management > Case studies. Corporate image > Case studies.

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