Predatory marketing : what everyone in business needs to know to win today's consumer /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
William Morrow,
[1997]
|
| Edition: | 1st ed. |
| Subjects: |
| Physical Description: | xvi, 288 pages ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages [278]-281) and index. |
| ISBN: | 0688148360 |