The market value process : bridging customer and shareholder value /

Bibliographic Details
Main Author:	Cleland, Alan S., 1939-
Other Authors:	Bruno, Albert V.
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [1996]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Strategic planning. Marketing. Consumer satisfaction. Corporations > Valuation.

Description
Physical Description:	xxv, 244 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 229-233) and index.
ISBN:	0787902756 (alk. paper)