The market value process : bridging customer and shareholder value /

Bibliographic Details
Main Author:	Cleland, Alan S., 1939-
Other Authors:	Bruno, Albert V.
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [1996]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Strategic planning. Marketing. Consumer satisfaction. Corporations > Valuation.

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