The perceptions of sport management students toward the marketability of professional athletes /

Bibliographic Details
Main Author:	Gentile, Dina
Format:	Thesis Microform Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1994.
Subjects:	Sports > Marketing. Professional sports > Social aspects. Athletes > Public opinion. Stereotypes (Social psychology) in advertising.

Evans: Microforms (3rd floor)

Holdings details from Evans: Microforms (3rd floor)
Call Number:		fiche C 17439