An involvement based approach to accountability measurement for a tourism destination marketing organization /

The objectives of this dissertation were: (1)formulate and test a theory for leisure travel advertising accountability; and (2) estimate economic impacts of advertising. The involvement construct from consumer behavior theory was used to examine reactions to advertising from a state tourism office....

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Bibliographic Details

Main Author:	McWilliams, Edward Griffith
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1995.
Subjects:	Major recreation and resources development.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=742117071&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD