Cover Image

AMA handbook for customer satisfaction /

Bibliographic Details
Main Author: Dutka, Alan F.
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, [1994]
Subjects:
Consumers > Research.
Consumer satisfaction > Research.
Description
Item Description:At head of title: American Marketing Association.
Physical Description:viii, 231 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 219-222) and index.
ISBN:0844234540 :