APA (7th ed.) Citation

McDonald, C. (1995). Advertising reach and frequency: Maximizing advertising results through effective frequency (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

McDonald, Colin. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency. 2nd ed. Lincolnwood, Ill.: NTC Business Books, 1995.

MLA (9th ed.) Citation

McDonald, Colin. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency. 2nd ed. NTC Business Books, 1995.

Warning: These citations may not always be 100% accurate.