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Advertising reach and frequency : maximizing advertising results through effective frequency /

Bibliographic Details
Main Author: McDonald, Colin
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, 1995.
Edition:2nd ed.
Subjects:
Advertising > Effective frequency.

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Call Number: HF5827 .M19 1995
 
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HF5827 .M19 1995 Available