The image makers /

Explores the development and character of the public relations industry through interviews with Ivy Lee and Edward Bernays, recognized as the first persons to use mass communications to influence public opinion and create the profession of public relations.

Bibliographic Details
Corporate Authors:	Corporation for Entertainment and Learning, WNET (Television station : New York, N.Y.), KQED-TV (Television station : San Francisco, Calif.), PBS Video
Format:	Video VHS
Language:	English
Published:	Washington, D.C. : PBS Video, [1984]
Subjects:	Lee, Ivy L. > (Ivy Ledbetter), > 1877-1934. Bernays, Edward L., > 1891-1995. Public relations > History. Public relations consultants. Mass media and business.

Description
Summary:	Explores the development and character of the public relations industry through interviews with Ivy Lee and Edward Bernays, recognized as the first persons to use mass communications to influence public opinion and create the profession of public relations.
Item Description:	Originally broadcast as a segment from the television program A Walk through the 20th century with Bill Moyers. Videorecording.
Physical Description:	1 videocassette (60 min.) : sound, black and white with color sequences ; 1/2 in.
Format:	VHS.
Audience:	Mass media. Business.
Production Credits:	Film editors, Richard Bartlett and David Hanser.