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Explores the development and character of the public relations industry through interviews with Ivy Lee and Edward Bernays, recognized as the first persons to use mass communications to influence public opinion and create the profession of public relations.

Bibliographic Details
Corporate Authors: Corporation for Entertainment and Learning, WNET (Television station : New York, N.Y.), KQED-TV (Television station : San Francisco, Calif.), PBS Video
Format: Video VHS
Language:English
Published: Washington, D.C. : PBS Video, [1984]
Subjects:
Lee, Ivy L. > (Ivy Ledbetter), > 1877-1934.
Bernays, Edward L., > 1891-1995.
Public relations > History.
Public relations consultants.
Mass media and business.

Remote Storage

Holdings details from Remote Storage
Call Number: HM263 .I42 1984
 
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HM263 .I42 1984 Available