The rationale for staging festivals and extent of market orientation among festival organizers /

The objectives of this thesis study were to: (1) develop a standardized instrument which would identify the range of rationales that communities have for sponsoring a festival; (2) identify salient characteristics which would explain differences in rationales; (3) develop a standardized instrument w...

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Bibliographic Details

Main Author:	Mayfield, Teri Leigh, 1968-
Format:	Thesis eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1993.
Subjects:	Major recreation and resources development.
Online Access:	Link to OAKTrust copy