Superior product development : managing the process for innovative products /

Bibliographic Details
Main Author:	Wilson, Clement Card, 1933-
Other Authors:	Kennedy, Michael E., 1963-, Trammell, Carmen J., 1952-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Blackwell Business, 1996.
Series:	Blackwell Business dimensions in total quality series.
Subjects:	Product management. Production management. New products > Marketing.

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