Cover Image

Cases in direct marketing /

Bibliographic Details
Main Author: Brown, Herbert E.
Other Authors: Saunders, Paula M., Buskirk, Bruce D.
Format: Book
Language:English
Published: Lincolnwood, IL : NTC Business Books, [1996]
Edition:2nd ed.
Subjects:
Direct marketing > Case studies.
Marketing > Case studies.
Advertising, Direct-mail > Case studies.
Export marketing > Case studies.
Internet marketing > Case studies.
Description
Item Description:Revised edition of: Readings & cases in direct marketing. c1989.
Physical Description:ix, 157 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844233218 (alk. paper)