Cases in direct marketing /

Bibliographic Details
Main Author:	Brown, Herbert E.
Other Authors:	Saunders, Paula M., Buskirk, Bruce D.
Format:	Book
Language:	English
Published:	Lincolnwood, IL : NTC Business Books, [1996]
Edition:	2nd ed.
Subjects:	Direct marketing > Case studies. Marketing > Case studies. Advertising, Direct-mail > Case studies. Export marketing > Case studies. Internet marketing > Case studies.

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