Know your customer : new approaches to understanding customer value and satisfaction /
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Blackwell Business,
1996.
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| Series: | Blackwell Business dimensions in total quality series.
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| Physical Description: | xvii, 338 pages : illustrations ; 22 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1557865531 (PB) |