Know your customer : new approaches to understanding customer value and satisfaction /

Bibliographic Details
Main Author: Woodruff, Robert B.
Other Authors: Gardial, Sarah, 1957-
Format: Book
Language:English
Published: Cambridge, Mass. : Blackwell Business, 1996.
Series:Blackwell Business dimensions in total quality series.
Subjects:
Description
Physical Description:xvii, 338 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1557865531 (PB)