Know your customer : new approaches to understanding customer value and satisfaction /

Bibliographic Details
Main Author:	Woodruff, Robert B.
Other Authors:	Gardial, Sarah, 1957-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Blackwell Business, 1996.
Series:	Blackwell Business dimensions in total quality series.
Subjects:	Consumers' preferences. Consumer satisfaction. Quality of products. Marketing > Management.

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