Marketing in a multicultural world : ethnicity, nationalism, and cultural identity /

Exploring cultural identity and its impact on various aspects of marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss persp...

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Bibliographic Details

Other Authors:	Costa, Janeen Arnold
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : SAGE Publications, ©1995. Thousand Oaks, Calif. ; London : Sage Publications, [1995]
Subjects:	Marketing > Social aspects. Marketing Aufsatzsammlung.