Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /

The connected customer : the changing nature of consumer and business markets /
Published: (2010)

Building brands and believers : how to connect with consumers using archetypes /
by: Wertime, Kent
Published: (2002)

Data analytics and influencer marketing for cultivating brand evangelism and affinity /
Published: (2025)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

Academic brands : distinction in global higher education /
Published: (2022)

Brand hijack : marketing without marketing /
by: Wipperfürth, Alex
Published: (2005)

Buyer attitudes and brand choice behavior /
by: Day, George S.
Published: (1970)

Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world /
by: Philp, Bruce, 1958-
Published: (2011)

Academic brands : distinction in global higher education /
Published: (2022)

Strong brands strong relationships /
Published: (2015)

Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position /
by: VanAuken, Brad
Published: (2003)

You are the brand /
by: Adubato, Steve
Published: (2011)

Brand rewired : connecting intellectual property, branding, and creativity strategy /
by: Chasser, Anne H.
Published: (2010)

Psychology of branding /
Published: (2013)

Group influence on consumer brand choice /
by: Witt, Robert E.
Published: (1970)

The behavioral economics of brand choice /
Published: (2007)

Determinants of brand imagery and attitude : with special reference to private brands.
by: Myers, John Graham, 1933-
Published: (1967)

Islamic branding and marketing : creating a global Islamic business /
by: Temporal, Paul
Published: (2011)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

Branding that means business : how to build enduring bonds between brands, consumers and markets /
by: Johnson, Matt A., 1985-, et al.
Published: (2022)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

China Branding : Cases from Zhejiang /
Published: (2019)

Citizen brand : 10 commandments for transforming brands in a consumer democracy /
by: Gobé, Marc
Published: (2002)

The brand challenge : adapting branding to sectorial imperatives /
Published: (2015)

Ingredient branding as a brand building instrument : how ingredient brands gain from co-branded extensions /
by: Worm, Stefan H.
Published: (2008)

Handbook of brand relationships /
Published: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

SPIKE your brand ROI : how to maximize reputation and get results /
by: Cehrs, Adele
Published: (2015)

The Palgrave Handbook of Interactive Marketing /
Published: (2023)

Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand /
by: Miller, Jeremy
Published: (2015)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

Leveraging the brand.
Published: (2016)

Brand management.
Published: (2016)