Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /

Bibliographic Details
Main Author:	Zaichkowsky, Judith Lynne, 1951-
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1995.
Subjects:	Branding (Marketing) > Management. Consumer behavior. Trademarks. Industrial property. Marketing > Law and legislation. Imitation > Case studies.

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