| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00001237374 |
| 005 |
20151003062420.0 |
| 008 |
940801s1995 ctua b 001 0 eng |
| 010 |
|
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|a 94031462
|
| 020 |
|
|
|a 0899308295 (alk. paper)
|
| 035 |
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|a (OCoLC)30972830
|
| 035 |
|
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|9 AGS7677AM
|
| 040 |
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|a DLC
|c DLC
|d TXA
|d UtOrBLW
|
| 049 |
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|
|a TXAM
|
| 050 |
0 |
0 |
|a HF5415.13
|b .Z35 1995
|
| 082 |
0 |
0 |
|a 658.8/27
|2 20
|
| 100 |
1 |
|
|a Zaichkowsky, Judith Lynne,
|d 1951-
|
| 245 |
1 |
0 |
|a Defending your brand against imitation :
|b consumer behavior, marketing strategies, and legal issues /
|c Judith Lynne Zaichkowsky.
|
| 264 |
|
1 |
|a Westport, Conn. :
|b Quorum Books,
|c 1995.
|
| 300 |
|
|
|a xvii, 184 pages :
|b illustrations ;
|c 22 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Branding (Marketing)
|x Management.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
0 |
|a Trademarks.
|
| 650 |
|
0 |
|a Industrial property.
|
| 650 |
|
0 |
|a Marketing
|x Law and legislation.
|
| 650 |
|
0 |
|a Imitation
|x Case studies.
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s 8f782f56-162e-3a38-b5aa-dd4fcc38297c
|i 4d34ec1a-cad5-34d2-a404-7ed072e504ba
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415.13 .Z35 1995
|h Library of Congress classification
|i unmediated -- volume
|m A14819250295
|
| 998 |
f |
f |
|a HF5415.13 .Z35 1995
|t 0
|l Remote Storage
|