Cover Image

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /

Bibliographic Details
Main Author: Zaichkowsky, Judith Lynne, 1951-
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1995.
Subjects:
Branding (Marketing) > Management.
Consumer behavior.
Trademarks.
Industrial property.
Marketing > Law and legislation.
Imitation > Case studies.
Description
Physical Description:xvii, 184 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0899308295 (alk. paper)