APA (7th ed.) Citation

Zaichkowsky, J. L. (1995). Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues. Quorum Books.

Chicago Style (17th ed.) Citation

Zaichkowsky, Judith Lynne. Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues. Westport, Conn.: Quorum Books, 1995.

MLA (9th ed.) Citation

Zaichkowsky, Judith Lynne. Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues. Quorum Books, 1995.