Optimal advertising investment decisions /

Bibliographic Details
Main Author:	Goddard, Ellen Willoughby
Corporate Author:	Ontario Agricultural College. Department of Agricultural Economics and Business
Other Authors:	Griffith, Garry R. (Garry Richard), Quilkey, John, 1930-
Format:	Book
Language:	English
Published:	Guelph, Ont. : Dept. of Agricultural Economics & Business, University of Guelph, 1994.
Series:	AEB (Series) ; 94/1.
Subjects:	Advertising > Planning. Advertising > Mathematical models.

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