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An empirical investigation of product specific and product non- specific factors in making product continuance/discontinuance decisions /

Bibliographic Details
Main Author:	Tomkovick, Charles Louis
Other Authors:	Hise, Richard T. (degree committee member.), Spiegelman, Clifford (degree committee member.), Varadarajan, P. (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1993.
Subjects:	Marketing > Management. Product management > Decision making. Product obsolescence. Major marketing. Academic theses
Online Access:	Link to ProQuest copy Link to OAKTrust copy ProQuest, Abstract

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