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An empirical investigation of product specific and product non- specific factors in making product continuance/discontinuance decisions /

Bibliographic Details
Main Author: Tomkovick, Charles Louis
Other Authors: Hise, Richard T. (degree committee member.), Spiegelman, Clifford (degree committee member.), Varadarajan, P. (degree committee member.)
Format: Thesis Book
Language:English
Published: 1993.
Subjects:
Marketing > Management.
Product management > Decision making.
Product obsolescence.
Major marketing.
Academic theses
Online Access:Link to ProQuest copy
Link to OAKTrust copy
ProQuest, Abstract

Internet

Link to ProQuest copy
Link to OAKTrust copy
ProQuest, Abstract

Remote Storage

Holdings details from Remote Storage
Call Number: 1993 Dissertation T658
Notes: Cushing Archival Copy (Library Use Only)
 
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Call Number: 1993 Dissertation T658
 
Call Number Status Get It
1993 Dissertation T658 Available