APA (7th ed.) Citation

Ottinger, L. L., Paradice, D. B., Tretter, M. J., & Zent, R. L. (1993). Understanding the effectiveness of multimedia technology as a persuasive tool: An experimental investigation.

Chicago Style (17th ed.) Citation

Ottinger, Lisa Lowry, David B. Paradice, Marietta J. Tretter, and Rodney L. Zent. Understanding the Effectiveness of Multimedia Technology as a Persuasive Tool: An Experimental Investigation. 1993.

MLA (9th ed.) Citation

Ottinger, Lisa Lowry, et al. Understanding the Effectiveness of Multimedia Technology as a Persuasive Tool: An Experimental Investigation. 1993.