Understanding the effectiveness of multimedia technology as a persuasive tool : an experimental investigation /

Bibliographic Details
Main Author:	Ottinger, Lisa Lowry
Other Authors:	Paradice, David B. (degree committee member.), Tretter, Marietta J. (degree committee member.), Zent, Rodney L. (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1993.
Subjects:	Multimedia systems. Persuasion (Psychology) Attitude change > Methodology. Major business analysis. Academic theses
Online Access:	Link to OAKTrust copy

Link to OAKTrust copy

Remote Storage

Holdings details from Remote Storage
Call Number	Status	Get It
Call Number:		1993 Dissertation O89
Notes:		Cushing Archival Copy (Library Use Only)

1993 Dissertation O89	Available