The new direct marketing : how to implement a profit-driven database marketing strategy /

Bibliographic Details
Corporate Author:	David Shepard Associates
Other Authors:	Batra, Rajeev
Format:	Book
Language:	English
Published:	Burr Ridge, Ill. : Irwin Professional, [1995]
Edition:	2nd ed.
Subjects:	Direct marketing > Data processing. Database marketing. Database management. Direct marketing > Statistical methods.

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