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Marketing : basic concepts and decisions /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1987]
Edition:5th ed.
Subjects:
Marketing.
Description
Physical Description:xxx, 766 pages : illustrations (some color) ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0395357101