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Marketing : basic concepts and decisions /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1987]
Edition:5th ed.
Subjects:
Marketing.

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Holdings details from Remote Storage
Call Number: HF5415 .P658 1987
Supplements: Accompanying material:
"Guide"
 
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HF5415 .P658 1987 Guide Available