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Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world /

Bibliographic Details
Main Author: Allen, Frederick, 1948-
Format: Book
Language:English
Published: New York, NY : HarperBusinesss, [1994]
Edition:1st ed.
Subjects:
Coca-Cola Company > History.
Soft drink industry > Marketing.

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Call Number: HD9349.S634 C533 1994
 
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HD9349.S634 C533 1994 Available