Global and multinational advertising /

Bibliographic Details
Other Authors:	Englis, Basil G.
Format:	Book
Language:	English
Published:	Hillsdale, N.J. : Lawrence Erlbaum Associates, 1994.
Series:	Advertising and consumer psychology.
Subjects:	Advertising > Cross-cultural studies. Marketing > Cross-cultural studies. Consumer behavior > Cross-cultural studies.

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