The strategy and tactics of pricing : a guide to profitable decision making /

Bibliographic Details
Main Author:	Nagle, Thomas T., 1951-
Other Authors:	Holden, Reed K.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, [1995]
Edition:	2nd ed.
Subjects:	Pricing. Marketing > Decision making.

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