Segmenting the women's market : using niche marketing to understand and meet the diverse needs of todays most dynamic consumer market /

Bibliographic Details
Main Author:	Leeming, E. Janice
Other Authors:	Tripp, Cynthia F.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Probus, [1994]
Subjects:	Market segmentation > United States. Women consumers > United States. Marketing > United States.

Description
Physical Description:	xv, 346 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	1557385610