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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of todays most dynamic consumer market /

Bibliographic Details
Main Author: Leeming, E. Janice
Other Authors: Tripp, Cynthia F.
Format: Book
Language:English
Published: Chicago, Ill. : Probus, [1994]
Subjects:
Market segmentation > United States.
Women consumers > United States.
Marketing > United States.

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Call Number: HF5415.127 .L4 1994
 
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HF5415.127 .L4 1994 Available