APA (7th ed.) Citation

Lewis, C. A., & Ledé, N. W. (1994). Optimizing route-specific marketing strategies to increase public transit ridership. Texas Southern University, [Center for Transportation Training and Research].

Chicago Style (17th ed.) Citation

Lewis, Carol A., and Naomi W. Ledé. Optimizing Route-specific Marketing Strategies to Increase Public Transit Ridership. Houston, Tex.: Texas Southern University, [Center for Transportation Training and Research], 1994.

MLA (9th ed.) Citation

Lewis, Carol A., and Naomi W. Ledé. Optimizing Route-specific Marketing Strategies to Increase Public Transit Ridership. Texas Southern University, [Center for Transportation Training and Research], 1994.