Optimizing route-specific marketing strategies to increase public transit ridership /

Bibliographic Details
Main Author:	Lewis, Carol A.
Corporate Authors:	Texas Southern University. Center for Transportation Training and Research, University Transportation Centers Program (U.S.), Southwest Region University Transportation Center (U.S.)
Other Authors:	Ledé, Naomi W.
Format:	Book
Language:	English
Published:	Houston, Tex. : Texas Southern University, [Center for Transportation Training and Research], [1994]
Series:	Research report (Southwest Region University Transportation Center (U.S.)) ; 94/72196-1.
Subjects:	Bus lines > Ridership > Texas > Houston > Statistics. Bus lines > Texas > Houston > Marketing. Local transit > Texas > Houston > Marketing.

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