The one to one future : building relationships one customer at a time /

Bibliographic Details

Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952-
Format:	Book
Language:	English
Published:	New York : Currency Doubleday, [1993]
Edition:	[1st ed.].
Subjects:	Market segmentation. Sales promotion. Consumers' preferences. Customer relations.