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New product screening : a step-wise approach /

Bibliographic Details
Main Author: Lesch, William Clarence, 1956-
Other Authors: Rupert, David
Format: Book
Language:English
Published: New York : Haworth Press, [1994]
Series:Haworth marketing resources.
Subjects:
New products > Marketing > Evaluation.
New products > Evaluation.
Product management > Data processing.
Decision support systems.
Description
Physical Description:viii, 115 pages : illustrations ; 22 cm. + 1 computer disk (3 1/2in.)
Bibliography:Includes bibliographical references and index.
ISBN:1560244046 (alk. paper)
1560244054 (pbk. : alk. paper)