New product screening : a step-wise approach /

Bibliographic Details
Main Author:	Lesch, William Clarence, 1956-
Other Authors:	Rupert, David
Format:	Book
Language:	English
Published:	New York : Haworth Press, [1994]
Series:	Haworth marketing resources.
Subjects:	New products > Marketing > Evaluation. New products > Evaluation. Product management > Data processing. Decision support systems.

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