Managing customer value : creating quality and services that customers can see /

Bibliographic Details
Main Author:	Gale, Bradley T.
Other Authors:	Wood, Robert Chapman
Format:	Book
Language:	English
Published:	New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1994]
Subjects:	Quality of products > Evaluation. Consumer satisfaction > Evaluation. Marketing > Management.

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