Cover Image

Perceptions of agencies that market collegiate emblematic merchandise toward selected factors related to royalty income /

Bibliographic Details
Main Author: Meyer, Jane Cecelia
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1992.
Subjects:
Trademark licenses.
Universities and colleges > Insignia > Marketing.
Merchandise licensing.
Sporting goods > Marketing.
Universities and colleges > United States > Administration.

Evans: Microforms (3rd floor)

Holdings details from Evans: Microforms (3rd floor)
Call Number: fiche C 15542