Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands /

Bibliographic Details
Main Author:	Randazzo, Sal
Format:	Book
Language:	English
Published:	Chicago, Ill. : Probus Pub. Co., [1993]
Subjects:	Advertising > Psychological aspects. Advertising > Social aspects. Symbolism in advertising. Advertising > Brand name products.

Description
Physical Description:	xiii, 289 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 269-273) and index.
ISBN:	1557384274